Our lead-generating ability is directly correlated to the way we describe our proposition in conversation. Given its importance, it is rarely given the attention it deserves by technical professionals. This can mean opportunities are missed as people don’t remember what we do or why we’re different.
It is for professionals who often get glazed looks when describing what they do. It is for those who find articulating why they are different challenging. It is also suitable for business developers who struggle to convey their proposition in a concise, interesting and memorable way.
Having studied what make some people and their propositions more memorable than others Melissa Kidd has pulled together 7 principles. This interactive, communication skills session shows delegates how to apply them to their unfolding business development conversations.
By the end of the session delegates will have:
“Melissa specialises in understanding what makes people tick and then shows us how to communicate so that it sticks. Our team have benefitted greatly from her sessions.” Kyle Lomas, Regional Underwriting Manager NIG FarmWeb & NIG Commercial
“After working with Melissa, I learned to describe a succinct way of explaining what my job role is in simple language and by using metaphors. I utilise this all the time now, both at work when I meet new people, and in my private life, finding that it easily draws others into conversation as they are usually intrigued.”
Sybil Pereira, DipPFS, Product Manager for Protection, Coutts